Nubar Identity
Branding

Since the nature of the product is recycled plastic, the concept for the logo was to create a mark that represented something reusable. The illusion the two bars make as they entertwin create a mark that looks like its forming together inspired by the recycle symbol.

The main colors are inspired by the recycled material thats used to create the product. The mark itself can shift from outlined to filled depending on the situation and message.

Design: Lucas Alvarez