Cousins Properties

Brand Identity Evolution

Cousins was founded in 1958 by Tom Cousins. The company became instrumental in helping to establish Atlanta’s skyline. The Bank of America Plaza is one of the most iconic and tallest buildings in the city developed by Cousins.

Using beautiful photography in the promotional pieces allowed the iconic buildings to remain the hero of their brand.

The branding remains consistent by maintaining the usage of the ‘building block’ bars, which create unique, modern layouts to mimic there Class-A office spaces.

Art Direction: Lucas Alvarez
Photography: Cousins Properties
Design: Lucas Alvarez
Agency: The Partnership