Centennial Park District

Brand Identity

Since early 2005, Downtown Atlanta has been drastically changing and updating. This premiere destination now contains over 50 attractions including the worlds largest aquarium, the World of Coca-Cola museum, and the Mercedes Benz stadium to name a few. With all these attractions and places to visit, the district needed a cohesive identity to help connect them.

The brand itself was designed to be versatile to accommodate for its eclectic offerings. Typography and color were essential elements that were used to differentiate the various destinations and attractions of the area.

Highlighting location was a major concern for the client. In order to facilitate ease with directions, map pins were used to guide visitors directly to their destination.

Art Direction: Randall Hooker, Enrique Ramirez & Lucas Alvarez
Photography: GP Photography
Design: Lucas Alvarez
Agency: The Partnership